Esther Chang

Esther Chang is the daughter of Forever 21's founders, Do Won and Jin Suk Chang, and has played a pivotal role in the company's marketing and merchandising strategies. As the Vice President of Marketing and Merchandising, Esther has been instrumental in maintaining the brand's identity and relevance in the fast-paced fashion industry. Her involvement in the family business has been especially crucial as Forever 21 navigated significant challenges, including multiple bankruptcy filings, highlighting the importance of adaptive leadership in a changing retail landscape.