Fahad Bombaywala

advertiser

Fahad Bombaywala is the Executive Creative Director at M&C Saatchi Group, where he has become known for his innovative and socially impactful advertising campaigns in Pakistan. His career began in 2008 at Adcom, where he initially believed that regulating the advertising industry could improve its quality. However, his pursuit of a master's in philosophy transformed his perspective, leading him to embrace creativity as a free-flowing process rather than one constrained by control. Bombaywala's work challenges societal norms, as seen in his campaigns addressing taboo subjects like menstruation and public health issues such as polio. He is committed to using advertising as a tool for social change, aiming to provoke thought and conversation rather than merely selling products. His approach has garnered both acclaim and censorship, highlighting the tension between creativity and societal constraints in Pakistan's media landscape.