Federico Muyshondt
executiveMale0.0Global Dominance: 0.00%
Federico Muyshondt is the CEO of BodyArmor, overseeing the company's operations and strategic direction as it navigates challenges in the sports drink industry under Coca-Cola's ownership.
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Recent news mentions
BodyArmor CEO Federico Muyshondt told CNN about the growth of their hydration drinks and powders.
How America’s obsession with staying hydrated became a $1.5 billion businessCNN·
United States· 2025-05-24
United States· 2025-05-24
Federico Muyshondt is the CEO of BodyArmor who acknowledged the growing pains of the brand.
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting salesCNN·United States· 2025-04-17
United States· 2025-04-17
