Howard Telford
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Howard Telford is a noted industry expert and head of soft drinks at the research firm Euromonitor, where he provides insights into market trends and competitive dynamics within the beverage sector, particularly in the sports drink category.
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Recent news mentions
Howard Telford, head of soft drinks for analytics company Euromonitor, described the convenience of powdered mixes.
How America’s obsession with staying hydrated became a $1.5 billion businessCNN·
United States· 2025-05-24
United States· 2025-05-24
Howard Telford is the head of soft drinks for research firm Euromonitor.
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting salesCNN·United States· 2025-04-17
United States· 2025-04-17
