Felicity Hayward

Felicity Hayward

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Felicity Hayward is a model and activist dedicated to promoting size inclusivity in the fashion industry. Known for her work with brands like MAC, Hayward monitors the representation of plus-size models in fashion shows and has noted a significant decline in their visibility, particularly following the introduction of weight-loss treatments like Ozempic.

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Recent news mentions

Felicity Hayward is a plus-size model who criticized the use of AI models in fashion campaigns as 'lazy and cheap'.

What Guess's AI model in Vogue means for beauty standards
BBC·United KingdomUnited Kingdom· 2025-07-27
4.0

Felicity Hayward is a model and activist who monitors the use of curve models in the fashion industry.

‘Ozempic arrived and everything changed’: plus-size models on the body positivity backlash | Models
The Guardian·United KingdomUnited Kingdom· 2025-04-15
5.0