Paul Marciano
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Paul Marciano is the co-founder of Guess, who initiated the use of an AI-generated model for the brand's summer campaign, leading to significant controversy and discussions about the implications of AI in fashion advertising.
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Recent news mentions
Paul Marciano is the co-founder and artistic director of GUESS.
GUESS réunit le monde de la mode à MarrakechLe Matin – prominent French-language Moroccan newspaper·
Morocco· 2025-10-15
Morocco· 2025-10-15
Paul Marciano approached Gonzalez and Petrescu to create AI models for the brand.
AI models in Vogue: Your favorite model may not be real thanks to AICNN·
United States· 2025-08-03
United States· 2025-08-03
Paul Marciano is the co-founder of Guess who approached Seraphinne Vallora to create an AI model for the brand's campaign.
What Guess's AI model in Vogue means for beauty standardsBBC·
United Kingdom· 2025-07-27
United Kingdom· 2025-07-27
