Florian Riedmüller
Florian Riedmüller is a professor of sports marketing at the Technical University of Nuremberg, located near Puma's headquarters in Herzogenaurach. He has provided insights into the challenges facing Puma in the competitive sportswear market, emphasizing the need for the brand to adapt to a changing industry landscape.
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Switzerland:
Florian Riedmüller is a professor discussing the regional impact of Anta's investment in Puma.
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