Bjorn Gulden
Bjorn Gulden is the CEO of Adidas, a prominent global sportswear brand. He has been instrumental in navigating the company through challenging times, particularly following the dissolution of the highly profitable Yeezy partnership with rapper Ye, formerly known as Kanye West. Under his leadership, Adidas has focused on liquidating Yeezy stock while committing to donate a significant portion of the proceeds to organizations addressing anti-Semitism. Gulden's strategic decisions have been crucial in attempting to stabilize the company's revenues and mitigate the financial impact of the Yeezy controversy.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Germany | 2 | 6.50 | 0.33% | +10% | 83,783,942 | 304,669 | $3,845,000 | 13,982$ |
| Switzerland | 1 | 7.00 | 0.17% | +0% | 8,654,622 | 14,376 | $700,000 | 1,163$ |
| Totals | 3 | 92,438,564 | 319,045 | $4,545,000 | 15,145$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Switzerland:
Björn Gulden helped the sports brand Adidas recover from a crisis and will remain CEO until 2030.
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Germany:
Björn Gulden is the CEO of Adidas and has been involved in a dispute regarding the routing of a new tram line.
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Switzerland:
Björn Gulden is the CEO who strengthened Adidas's retro image.
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Switzerland:
Björn Gulden was the former CEO of Puma who left for Adidas at the beginning of 2023.
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Australia:
Bjorn Gulden is the CEO of Adidas who personally wanted to meet Gout after signing him as an athlete.
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Brazil:
Bjorn Gulden became the CEO of Adidas in 2023 after previously leading Puma.
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Montenegro:
Bjorn Gulden is the CEO of Adidas who commented on the impact of new tariffs on the company's products.
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Serbia:
Bjorn Gulden is the CEO of Adidas who confirmed that tariffs will directly increase the price of their products for the American market.
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United Kingdom:
Adidas chief executive Bjorn Gulden said the tariffs will directly increase the cost of their products for the US.
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Kenya:
CEO Bjorn Gulden said the start to the year had been positive for Adidas.
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