Bjorn Gulden
Bjorn Gulden is the CEO of Adidas, a prominent global sportswear brand. He has been instrumental in navigating the company through challenging times, particularly following the dissolution of the highly profitable Yeezy partnership with rapper Ye, formerly known as Kanye West. Under his leadership, Adidas has focused on liquidating Yeezy stock while committing to donate a significant portion of the proceeds to organizations addressing anti-Semitism. Gulden's strategic decisions have been crucial in attempting to stabilize the company's revenues and mitigate the financial impact of the Yeezy controversy.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Switzerland | 2 | 7.00 | 0.14% | +10% | 8,654,622 | 13,409 | $700,000 | 1,085$ |
| United Kingdom | 1 | 6.00 | 0.04% | +0% | 67,886,011 | 23,920 | $2,700,000 | 951$ |
| Serbia | 1 | 6.00 | 0.06% | +0% | 8,737,371 | 5,021 | $55,000 | 32$ |
| Montenegro | 1 | 5.00 | 0.06% | +0% | 628,066 | 381 | $5,500 | 3$ |
| Kenya | 1 | 7.00 | 0.06% | +0% | 53,771,296 | 32,928 | $106,000 | 65$ |
| Totals | 6 | 139,677,366 | 75,659 | $3,566,500 | 2,136$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Montenegro:
Bjorn Gulden is the CEO of Adidas who commented on the impact of new tariffs on the company's products.
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Serbia:
Bjorn Gulden is the CEO of Adidas who confirmed that tariffs will directly increase the price of their products for the American market.
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United Kingdom:
Adidas chief executive Bjorn Gulden said the tariffs will directly increase the cost of their products for the US.
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Kenya:
CEO Bjorn Gulden said the start to the year had been positive for Adidas.
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United Kingdom:
Chief executive Bjorn Gulden said that higher tariffs will eventually cause higher costs for all their products for the US market.
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Russia:
Bjorn Gulden is the CEO of Adidas who signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
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Russia:
Bjorn Gulden is the CEO of Adidas and signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
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Russia:
Bjorn Gulden is the CEO of Adidas who signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
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United Kingdom:
Chief executive Bjorn Gulden warned that higher tariffs will eventually cause higher costs for all Adidas products in the US market.
5
Spain:
Bjorn Gulden is the CEO of Adidas, who analyzed the potential collateral effects of tariffs on the market.
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