Bjorn Gulden
Bjorn Gulden is the CEO of Adidas, a prominent global sportswear brand. He has been instrumental in navigating the company through challenging times, particularly following the dissolution of the highly profitable Yeezy partnership with rapper Ye, formerly known as Kanye West. Under his leadership, Adidas has focused on liquidating Yeezy stock while committing to donate a significant portion of the proceeds to organizations addressing anti-Semitism. Gulden's strategic decisions have been crucial in attempting to stabilize the company's revenues and mitigate the financial impact of the Yeezy controversy.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 5.00 | 0.03% | +0% | 331,002,651 | 103,084 | $21,000,000 | 6,540$ |
| Greece | 1 | 5.00 | 0.07% | +0% | 10,423,054 | 7,178 | $190,000 | 131$ |
| Ireland | 1 | 6.00 | 0.07% | +0% | 5,030,000 | 3,445 | $5,100 | 3$ |
| Vietnam | 1 | 5.00 | 0.16% | +0% | 97,338,583 | 154,751 | $340,000 | 541$ |
| United Kingdom | 1 | 5.00 | 0.04% | +0% | 67,886,011 | 28,572 | $2,700,000 | 1,136$ |
| Totals | 5 | 511,680,299 | 297,030 | $24,235,100 | 8,351$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
Chief executive Bjorn Gulden said that higher tariffs will eventually cause higher costs for all their products for the US market.
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Russia:
Bjorn Gulden is the CEO of Adidas who signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
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Russia:
Bjorn Gulden is the CEO of Adidas and signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
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Russia:
Bjorn Gulden is the CEO of Adidas who signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
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United Kingdom:
Chief executive Bjorn Gulden warned that higher tariffs will eventually cause higher costs for all Adidas products in the US market.
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Spain:
Bjorn Gulden is the CEO of Adidas, who analyzed the potential collateral effects of tariffs on the market.
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Portugal:
Bjorn Gulden informed about the donations made from the sales of Yeezy shoes during the press conference.
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United States:
Bjorn Gulden, who became chief executive in 2023, said the company would cut up to 500 jobs at its headquarters.
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Canada:
Bjorn Gulden is the CEO of Adidas who discussed the financial impact of the Yeezy sales.
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