Bjorn Gulden
Bjorn Gulden is the CEO of Adidas, a prominent global sportswear brand. He has been instrumental in navigating the company through challenging times, particularly following the dissolution of the highly profitable Yeezy partnership with rapper Ye, formerly known as Kanye West. Under his leadership, Adidas has focused on liquidating Yeezy stock while committing to donate a significant portion of the proceeds to organizations addressing anti-Semitism. Gulden's strategic decisions have been crucial in attempting to stabilize the company's revenues and mitigate the financial impact of the Yeezy controversy.
Not in the pool (under ¢1).
Recent news mentions
Björn Gulden helped the sports brand Adidas recover from a crisis and will remain CEO until 2030.
Wirtschaft: Die neusten Meldungen
Switzerland· 2026-03-05
Björn Gulden is the CEO of Adidas and has been involved in a dispute regarding the routing of a new tram line.
Herzogenaurach: Adidas setzt sich im Streit um Drei-Städte-Tram durch - Bayern
Germany· 2026-02-27
Björn Gulden is the CEO who strengthened Adidas's retro image.
Chinesischer Sportartikelhersteller Anta steigt bei Puma ein: die HintergründeSwitzerland· 2026-01-28
Björn Gulden was the former CEO of Puma who left for Adidas at the beginning of 2023.
Puma ist angeschlagen – fällt die Sportartikel-Ikone nun in chinesische Hände?Switzerland· 2025-11-28
Bjorn Gulden is the CEO of Adidas who personally wanted to meet Gout after signing him as an athlete.
Gout Gout interview ahead of World Athletics Championship in Tokyo
Australia· 2025-09-15
Bjorn Gulden became the CEO of Adidas in 2023 after previously leading Puma.
Puma tem o desafio de mudar imagem de 'azarão' e se recuperar frente Adidas e Nike
Brazil· 2025-08-04
Bjorn Gulden is the CEO of Adidas who commented on the impact of new tariffs on the company's products.
Prva cijena Trampovih carina: Adidas najavljuje poskupljenja
Montenegro· 2025-07-31
Bjorn Gulden is the CEO of Adidas who confirmed that tariffs will directly increase the price of their products for the American market.
Prva cena Trampovih carina: Adidas najavljuje poskupljenja
Serbia· 2025-07-31Adidas chief executive Bjorn Gulden said the tariffs will directly increase the cost of their products for the US.
Adidas to raise prices as US tariffs costs rise by €200m
United Kingdom· 2025-07-30CEO Bjorn Gulden said the start to the year had been positive for Adidas.
Adidas reports hit from US tariffs
Kenya· 2025-07-30
Chief executive Bjorn Gulden said that higher tariffs will eventually cause higher costs for all their products for the US market.
Lululemon shares plunge as Trump tariffs biteUnited Kingdom· 2025-06-06
Bjorn Gulden is the CEO of Adidas who signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
Adidas и Volkswagen признали ответственность за приход нацистов к власти — РБК
Russia· 2025-05-08
Bjorn Gulden is the CEO of Adidas and signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
Adidas и Volkswagen признали ответственность за приход нацистов к власти — РБКRussia· 2025-05-07Bjorn Gulden is the CEO of Adidas who signed the joint statement acknowledging the responsibility of German companies during the Nazi regime.
Adidas и Volkswagen признали ответственность за приход нацистов к власти — РБКRussia· 2025-05-07Chief executive Bjorn Gulden warned that higher tariffs will eventually cause higher costs for all Adidas products in the US market.
Trainer prices will rise due to tariffs, says AdidasUnited Kingdom· 2025-04-29
Bjorn Gulden is the CEO of Adidas, who analyzed the potential collateral effects of tariffs on the market.
Los gigantes del gran consumo responderán con subidas de precios a los aranceles de Trump | Empresas
Spain· 2025-04-02
Bjorn Gulden informed about the donations made from the sales of Yeezy shoes during the press conference.
Finalmente livres de Kanye West: Adidas já vendeu os últimos pares de Yeezy | Moda
Portugal· 2025-03-05
Bjorn Gulden, who became chief executive in 2023, said the company would cut up to 500 jobs at its headquarters.
Adidas Has Sold Its Last Yeezy Sneaker
United States· 2025-03-05
Bjorn Gulden is the CEO of Adidas who discussed the financial impact of the Yeezy sales.
Adidas sold its last pair of Yeezy sneakers in fourth quarter
Canada· 2025-03-05