Jochen Zeitz

Jochen Zeitz is the CEO of Harley-Davidson and has been instrumental in steering the iconic motorcycle manufacturer through challenging economic times. Known for his strategic vision and commitment to sustainability, Zeitz has focused on revitalizing the brand's image while addressing the impacts of trade policies and tariffs on the company's operations. His recent comments highlight the concerns of many businesses regarding the potential repercussions of the trade war initiated by former President Donald Trump, particularly emphasizing the need for companies to remain agile in a volatile global market.