Frances Shoemack
Frances Shoemack is the founder of Abel, a natural fragrance brand known for its commitment to sustainability and innovative use of biotech ingredients in scent creation. Recently, she announced a shift in the brand's policy, allowing for a broader range of fragrances after customer feedback highlighted the emotional connection consumers have with their favorite scents.
Not in the pool (under ¢1).
Recent news mentions
Frances Shoemack is the founder of Abel, who has started a fragrance revolution.
A Definitive Guide To The Most Effective Serums To Use In Your 20s, 30s, 40s, 50s & Beyond
New Zealand· 2025-11-10
Frances Shoemack is reimagining her fragrance line with a fresh look and reformulated scents.
A Step‑By‑Step Guide For Standout Party Season Makeup LooksNew Zealand· 2025-11-04
Frances Shoemack is the founder of Abel, which is reimagining its fragrance line.
Beauty Insider: 6 Victoria Beckham Beauty Products Worth The Hype & More Beauty NewsNew Zealand· 2025-11-03
Frances Shoemack is the founder of Abel, a 100% natural fragrance brand.
The 25 Best Beauty Advent Calendars Of 2025, RankedNew Zealand· 2025-10-28
Frances Shoemack is the founder of Abel, a 100% natural fragrance brand.
Spring Beauty Update: 8 Makeup Artists Recommend Their Go-To Palettes To Create Endless Beauty LooksNew Zealand· 2025-10-20
Frances Shoemack is the founder of Abel, a natural fragrance brand that redefined the fine fragrance category.
Abel founder Frances Shoemack on reimagining her fragrance lineNew Zealand· 2025-10-15
Cyan Noir of Frances Shoemack’s fragrance perfumery Abel created a sweet and salty spray.
Rory William Docherty Debuts At London Fashion Week With ‘The Tides’ CollectionNew Zealand· 2025-09-23
Frances Shoemack is the founder of Abel, a natural fragrance brand.
Beauty Insider: F1 Driver Carlos Sainz Sizzles For L’Oreal Paris; End Of An Era For The Body Shop & MoreNew Zealand· 2025-04-10
