Frances Shoemack

Frances Shoemack

entrepreneur New Zealand

Frances Shoemack is the founder of Abel, a natural fragrance brand known for its commitment to sustainability and innovative use of biotech ingredients in scent creation. Recently, she announced a shift in the brand's policy, allowing for a broader range of fragrances after customer feedback highlighted the emotional connection consumers have with their favorite scents.

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Recent Mentions

New Zealand New Zealand: Frances Shoemack is the founder of Abel, a natural fragrance brand that redefined the fine fragrance category. 9

The New Zealand Herald – country’s largest newspaper, est. 1863: Abel founder Frances Shoemack on reimagining her fragrance line