Emma Peters
Emma Peters is the founder and CEO of Aleph, a New Zealand-based makeup brand known for its commitment to natural and multifunctional beauty products. In 2023, she gained attention during New Zealand Fashion Week as she prepared to showcase her innovative makeup looks for multiple runway shows, including the highly anticipated final presentation by designer Kate Sylvester. Emma's approach to beauty emphasizes radiant, skin-focused aesthetics, and she has been recognized for her collaboration with various designers to create bespoke makeup experiences.
Not in the pool (under ¢1).
Recent news mentions
Founder Emma Peters was relentless in her pursuit to develop a skin tint that combined nourishing ingredients.
Viva Shops: Beach Bag Beauty Essentials To Tote Around All Summer Long
New Zealand· 2025-12-26
Justice Emma Peters delivered the sentencing decision for the two fishermen involved in drug trafficking.
Two Jamaican fishermen sentenced to prison in Cayman Islands for smuggling marijuana | News
Jamaica· 2025-12-16
The beauty looks, by Aleph founder Emma Peters, were minimal, warm-toned and sunny.
Rory William Docherty Debuts At London Fashion Week With ‘The Tides’ CollectionNew Zealand· 2025-09-23
Aleph founder and CEO Emma Peters talks to Ashleigh Cometti about what the event means to the ever-evolving makeup brand.
Dyson Airwrap Coanda 2x, Reviewed: Is This $1000 Tool Worth Its Price Tag?New Zealand· 2025-09-23
Aleph founder and CEO Emma Peters talks to Ashleigh Cometti about what the event means to the ever-evolving makeup brand.
Beauty In Tech: The Next Wave Of Beauty Gadgets Worth Investing InNew Zealand· 2025-09-15Renowned for her conscious approach to beauty, Emma’s tight-edit of four makeup brushes builds on her three decades of expertise in the industry.
Beauty Insider: New Pilates Studio Cora To Open Saturday; Doja Cat Is M.A.C’s New Face & MoreNew Zealand· 2025-09-11
Makeup was directed by Aleph Beauty founder Emma Peters, who sought to celebrate edgier moments.
The Best Beauty Moments From New Zealand Fashion Week: Kahuria 2025New Zealand· 2025-09-01
Aleph founder and CEO Emma Peters talks to Ashleigh Cometti about what the event means to the ever-evolving makeup brand.
New Zealand Fashion Week Kahuria 2025 Exclusive: Shop The Looks Before They Hit The RunwayNew Zealand· 2025-08-22
Emma Peters discusses the importance of skincare during Fashion Week.
Surviving NZ Fashion Week 2025: Style Tips & Insider AdviceNew Zealand· 2025-08-21
Emma Peters is the founder and CEO of Aleph, a makeup brand involved in New Zealand Fashion Week.
Aleph Founder & CEO Emma Peters On What New Zealand Fashion Week Means To HerNew Zealand· 2025-08-19
