Emma Peters

Emma Peters is the founder and CEO of Aleph, a New Zealand-based makeup brand known for its commitment to natural and multifunctional beauty products. In 2023, she gained attention during New Zealand Fashion Week as she prepared to showcase her innovative makeup looks for multiple runway shows, including the highly anticipated final presentation by designer Kate Sylvester. Emma's approach to beauty emphasizes radiant, skin-focused aesthetics, and she has been recognized for her collaboration with various designers to create bespoke makeup experiences.

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Recent Mentions

New Zealand: The beauty looks, by Aleph founder Emma Peters, were minimal, warm-toned and sunny. 7

Rory William Docherty Madeleine Crutchley Frances Shoemack William Fitzgerald William Keane Jung Ying Fitzgerald Kat Tua Dan Ahwa Aorangi Kora Emma Gleason

The New Zealand Herald – country’s largest newspaper, est. 1863: Rory William Docherty Debuts At London Fashion Week With ‘The Tides’ Collection

New Zealand: Aleph founder and CEO Emma Peters talks to Ashleigh Cometti about what the event means to the ever-evolving makeup brand. 7

Kathleen Pierce Lucy Vincent Sara Allsop Ashleigh Cometti Sophia Mantell

The New Zealand Herald – country’s largest newspaper, est. 1863: Dyson Airwrap Coanda 2x, Reviewed: Is This $1000 Tool Worth Its Price Tag?

New Zealand: Aleph founder and CEO Emma Peters talks to Ashleigh Cometti about what the event means to the ever-evolving makeup brand. 8

Lucy Vincent Sara Allsop Ashleigh Cometti Sophia Mantell

The New Zealand Herald – country’s largest newspaper, est. 1863: Beauty In Tech: The Next Wave Of Beauty Gadgets Worth Investing In

New Zealand: Renowned for her conscious approach to beauty, Emma’s tight-edit of four makeup brushes builds on her three decades of expertise in the industry. 8

Marc Ellis Mibella Villafana Doja Cat Amaury Guichon Caitlyn Fredericks Lucy Vincent Sophia Mantell

The New Zealand Herald – country’s largest newspaper, est. 1863: Beauty Insider: New Pilates Studio Cora To Open Saturday; Doja Cat Is M.A.C’s New Face & More

New Zealand: Makeup was directed by Aleph Beauty founder Emma Peters, who sought to celebrate edgier moments. 7

Ashleigh Cometti Sara Allsop Kiekie Stanners Diane Gorgievski Liz Hyun Kelly Manu Josie Wignall Lauren Gunn Danny Pato Yelena Bebich Gabrielle Houghton Karen Walker Taika Waititi

The New Zealand Herald – country’s largest newspaper, est. 1863: The Best Beauty Moments From New Zealand Fashion Week: Kahuria 2025

New Zealand: Aleph founder and CEO Emma Peters talks to Ashleigh Cometti about what the event means to the ever-evolving makeup brand. 8

Claudia Li Sammy Salsa Guy Coombes Zara Sykes Ash Cometti Margi Robertson Juliette Hogan Jeanine Clarkin

The New Zealand Herald – country’s largest newspaper, est. 1863: New Zealand Fashion Week Kahuria 2025 Exclusive: Shop The Looks Before They Hit The Runway

New Zealand: Emma Peters discusses the importance of skincare during Fashion Week. 8

Sammy Salsa Murray Bevan Guy Coombes Dan Ahwa Madeleine Crutchley Leisa Welch Zara Sykes Ashleigh Cometti Kathryn Wilson Natalie Hollier Yelena Bebich

The New Zealand Herald – country’s largest newspaper, est. 1863: Surviving NZ Fashion Week 2025: Style Tips & Insider Advice

New Zealand: Emma Peters is the founder and CEO of Aleph, a makeup brand involved in New Zealand Fashion Week. 9

Ashleigh Cometti Kate Sylvester Claudia Li Liz Hyun Taylor

The New Zealand Herald – country’s largest newspaper, est. 1863: Aleph Founder & CEO Emma Peters On What New Zealand Fashion Week Means To Her