Franci Križan

Franci Križan is recognized as the first director of the Center for Promotion of Tourism in Slovenia (CPTS), the predecessor of the Slovenska turistična organizacija (STO), which was established in 1995. He reflects on the challenges faced during the early days of the organization, including financial struggles and establishing a presence in the tourism sector. Križan's efforts contributed to the foundation of Slovenia's national tourism strategy, helping shape the country into a notable destination on the global tourism map.