Maja Pak Olaj
Maja Pak Olaj is the director of the Slovenska turistična organizacija (STO), where she plays a crucial role in promoting and developing Slovenian tourism. Under her leadership, the STO has focused on sustainable tourism and the strategic use of data to enhance the tourism industry's effectiveness. Recently, she emphasized the importance of the National Information Center for Tourism (Nist), which aims to serve as a digital backbone for the sector, enabling better decision-making and promoting environmental sustainability.
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Recent news mentions
Maja Pak Olaj is the director of the Slovenian Tourist Organization and comments on the impact of the military conflict on tourism.
Dragoceni arabski gostje se lahko poslovijo, bojazen tudi za obisk z Daljnega vzhoda
Slovenia· 2026-03-02Maja Pak Olaj, the long-time director of the Slovenian Tourist Board, discusses Slovenia's transformation into a global green powerhouse.
Slovenija je zrasla v globalno zeleno velesiloSlovenia· 2025-09-21Maja Pak Olaj is the director of the Slovenian Tourist Organization.
Lepote in šampioni so supermoč slovenskega turizmaSlovenia· 2025-09-11
Maja Pak Olaj is the director of the Slovenian Tourist Organization.
Ena izgubljena, chef si bo vzel dopustSlovenia· 2025-06-12
Maja Pak Olaj is the director of the Slovene Tourist Organization (STO) who emphasized the significance of the tourism index.
Slovenski turizem je dobil digitalni kompasSlovenia· 2025-06-04
