Francisco Toscano Rico

Francisco Toscano Rico is the president of the Comissão Vitivinícola Regional (CVR) of Lisbon, a position that places him at the forefront of the region's dynamic wine industry. Under his leadership, the region achieved a record sale of 69 million bottles in 2024, reflecting a notable 5% increase from the previous year. Toscano Rico has emphasized the emerging consumer preference for elegant, fresh wines with lower alcohol content, which aligns with the Lisbon wine region's unique characteristics and its capacity to respond to climate challenges. His advocacy for the Lisbon wine sector also includes a significant investment in national and international promotion, highlighting the region's importance in global wine exports.