Francisco Toscano Rico

Francisco Toscano Rico

politician Portugal

Francisco Toscano Rico is the president of the Comissão Vitivinícola Regional (CVR) of Lisbon, a position that places him at the forefront of the region's dynamic wine industry. Under his leadership, the region achieved a record sale of 69 million bottles in 2024, reflecting a notable 5% increase from the previous year. Toscano Rico has emphasized the emerging consumer preference for elegant, fresh wines with lower alcohol content, which aligns with the Lisbon wine region's unique characteristics and its capacity to respond to climate challenges. His advocacy for the Lisbon wine sector also includes a significant investment in national and international promotion, highlighting the region's importance in global wine exports.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
7,778
Power
183$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Portugal 1 6.00 0.08% +0% 10,196,709 7,778 $240,000 183$
Totals 1 10,196,709 7,778 $240,000 183$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Portugal Portugal: Francisco Toscano Rico is the president of the Comissão Vitivinícola Regional and expressed hope in the diplomatic capacity of negotiations. 6

Público: Portugal já perdeu quatro milhões nas exportações de vinho para os EUA este ano | Guerra Comercial

Portugal Portugal: Francisco Toscano Rico is the president of the Comissão Vitivinícola Regional (CVR) de Lisboa and commented on the record sales of wines from the region. 9

Público: Vinhos de Lisboa com recorde de vendas de 69 milhões de garrafas em 2024 | Economia