Frédéric Merlin

Frédéric Merlin

businessman France

Frédéric Merlin is the president of the Société des grands magasins (SGM), which operates the iconic BHV department store in Paris. He has recently been in the news following a significant financial setback when the Banque des territoires withdrew its support for a planned acquisition of the store's premises, which was originally intended to strengthen the store's position amid increasing competition, particularly from the online retail giant Shein.

Born on Jul 31, 1989 (36 years old)

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Recent Mentions

France France: Frédéric Merlin is the controversial operator of the BHV who is unable to purchase the iconic Parisian store from Galeries Lafayette. 4

Le Monde: Frédéric Merlin, l’exploitant controversé du BHV, ne parvient pas à racheter les murs du célèbre magasin parisien aux Galeries Lafayette

France France: Frédéric Merlin is the president of the Société des grands magasins (SGM), which owns the commercial space where Shein is located. 5

Le Monde: Après un mois de Shein au BHV, la polémique n’a guère fait décoller le commerce

France France: Frédéric Merlin is the head of BHV who has been involved in a controversial partnership with Shein. 5

Le Monde: Les drôles de contes de Frédéric Merlin, le patron qui a accueilli Shein au BHV

France France: Frédéric Merlin is the owner of the BHV in Paris, where he posed for a photo with Donald Tang. 6

Le Monde: Xu Yangtian, le self-made-man sans visage qui a créé le géant Shein

Costa Rica Costa Rica: Frédéric Merlin indicated that the opening of new Shein stores in France would be delayed to adapt pricing policies. 6

La Nación – main Costa Rican daily, est. 1946: Gobierno francés denuncia a eBay, Temu, Wish y otras tres plataformas en línea

France France: Frédéric Merlin is the president of the Société des grands magasins (SGM) and announced the postponement of Shein store openings. 5

Le Monde: L’ouverture de magasins Shein en France repoussée par le BHV, confronté au départ de Chanel et de Dior

France France: Frédéric Merlin announced the postponement of Shein's store openings outside Paris. 6

Le Monde: Shein : l’ouverture des cinq magasins hors de Paris est reportée, sans nouvelles dates annoncées