Frédéric Merlin
Frédéric Merlin is the president of the Société des grands magasins (SGM), which operates the iconic BHV department store in Paris. He has recently been in the news following a significant financial setback when the Banque des territoires withdrew its support for a planned acquisition of the store's premises, which was originally intended to strengthen the store's position amid increasing competition, particularly from the online retail giant Shein.
Not in the pool (under ¢1).
Recent news mentions
Frédéric Merlin is the controversial operator of the BHV who is unable to purchase the iconic Parisian store from Galeries Lafayette.
Frédéric Merlin, l’exploitant controversé du BHV, ne parvient pas à racheter les murs du célèbre magasin parisien aux Galeries Lafayette
France· 2025-12-20Frédéric Merlin is a co-founder of the group SGM and has been involved in negotiations regarding the BHV store.
Le groupe Galeries Lafayette « en négociations exclusives avec un acteur anglo-saxon » pour lui vendre les murs du BHV dès janvierFrance· 2025-12-20
Frédéric Merlin is the president of the Société des grands magasins (SGM), which owns the commercial space where Shein is located.
Après un mois de Shein au BHV, la polémique n’a guère fait décoller le commerceFrance· 2025-12-20Frédéric Merlin is the head of BHV who has been involved in a controversial partnership with Shein.
Les drôles de contes de Frédéric Merlin, le patron qui a accueilli Shein au BHVFrance· 2025-12-06Frédéric Merlin is the owner of the BHV in Paris, where he posed for a photo with Donald Tang.
Xu Yangtian, le self-made-man sans visage qui a créé le géant SheinFrance· 2025-11-18
Frédéric Merlin indicated that the opening of new Shein stores in France would be delayed to adapt pricing policies.
Gobierno francés denuncia a eBay, Temu, Wish y otras tres plataformas en línea
Costa Rica· 2025-11-15
Frédéric Merlin is the president of the Société des grands magasins (SGM) and announced the postponement of Shein store openings.
L’ouverture de magasins Shein en France repoussée par le BHV, confronté au départ de Chanel et de DiorFrance· 2025-11-15
Frédéric Merlin announced the postponement of Shein's store openings outside Paris.
Shein : l’ouverture des cinq magasins hors de Paris est reportée, sans nouvelles dates annoncéesFrance· 2025-11-14
Frédéric Merlin is a young entrepreneur who allowed Shein to open its first store.
Frédéric Merlin, le jeune entrepreneur pressé qui a permis à Shein d’ouvrir son premier magasinFrance· 2025-11-06
Frédéric Merlin, the head of the Société des grands magasins, expressed satisfaction with the decision to suspend Shein's marketplace.
La France veut suspendre Shein, le jour de l’ouverture de son 1er magasin à Paris
Morocco· 2025-11-06
Frédéric Merlin is the CEO of the group Société des Grands Magasins and opened the first Shein store in Europe.
Der chinesische Onlineriese Shein eröffnet seine erste Filiale in Paris
Switzerland· 2025-11-06
Frederic Merlin is the president of the Société des Grands Magasins who commented on the challenges facing physical stores.
França decide suspender a Shein por causa das bonecas sexuais | Moda
Portugal· 2025-11-06
SGM Chairman Frédéric Merlin said he saluted Shein's decision to suspend its marketplace in France.
France moves to suspend Shein over childlike sex dolls and weapons as Paris store opens
Canada· 2025-11-05
Frédéric Merlin is the president of the Société des grands magasins and confirmed the opening of a Shein store in Paris.
Shein : pourquoi les pouvoirs publics ont tant de mal à régulerFrance· 2025-11-05
Frédéric Merlin, head of the Société des grands magasins, defended Shein's popularity in France.
Shein a ouvert sa boutique au BHV à Paris, malgré le scandale de la vente de poupées sexuellesFrance· 2025-11-05
Frédéric Merlin defended Shein's popularity, stating it has 25 million clients in France.
Shein interrompt temporairement l’accès aux produits de ses vendeurs tiers en France, après l’annonce du gouvernement d’une procédure de suspension de la plateformeFrance· 2025-11-05Frédéric Merlin is the head of BHV and spoke out about the controversy surrounding Shein's arrival.
Ultra-fast fashion giant Shein’s Paris store opening triggers uproarCanada· 2025-11-05
Frédéric Merlin, the president of SGM, announced on Instagram that the establishments would become BHV.
Shein : les sept Galeries Lafayette exploitées par la SGM en province vont « devenir des BHV »France· 2025-11-04
Frederic Merlin, president of Societe des Grands Magasins, called the sale of the dolls on Shein’s platform 'indecent' and 'unacceptable.'
France threatens to block Shein over sale of childlike sex dolls ahead of Paris store opening | News
Jamaica· 2025-11-04
Frédéric Merlin, head of the department store company that owns BHV, defended the partnership with Shein despite finding the sale of sexual dolls unacceptable.
Vente de poupées sexuelles : Shein affirme vouloir collaborer avec la justice ; le ministre de l’économie accuse la marque d’avoir « dépassé les bornes »France· 2025-11-04
Frederic Merlin is the director of the company that owns BHV, who defended his decision to allow Shein into the department store despite the controversy.
Shein bans sex dolls after French authorities launch investigation into some that resemble children | Shein
United Kingdom· 2025-11-04Frédéric Merlin is the head of the Société des grands magasins who criticized the sale of sexual dolls by Shein.
Poupées sexuelles à caractère pédopornographique : Shein annonce « l’interdiction totale » de la vente de ces produitsFrance· 2025-11-03Frédéric Merlin is the head of the Société des grands magasins who criticized the sale of sexual dolls on Shein.
Poupées sexuelles à caractère pédopornographique : Shein convoqué « devant les députés sous quinze jours »France· 2025-11-03Frédéric Merlin confirmed the launch of Shein's first physical store in Paris as a 'world first' for the brand.
Despite backlash, Shein set to open first-ever physical store in Paris
Belize· 2025-11-02Frédéric Merlin is the owner of the Société des grands magasins (SGM) which operates the BHV.
Shein au BHV : « A vouloir créer du trafic à tout prix dans son vaisseau amiral, Frédéric Merlin a mis en péril le dernier trimestre si crucial »France· 2025-10-24Frédéric Merlin is the president of the Société des grands magasins (SGM) which operates the BHV in Paris.
Shein au BHV : le grand magasin parisien lâché par la Banque des territoiresFrance· 2025-10-08