Maryline Merlin

Maryline Merlin is a co-founder of the Société des grands magasins (SGM), a commercial real estate company established in 2021 alongside her brother Frédéric Merlin. Under her leadership, SGM has faced scrutiny for its partnership with the fast-fashion brand Shein, which has sparked controversy regarding ethical concerns and environmental impact. The company recently announced a strategic shift, transitioning several Galeries Lafayette locations to the BHV brand, as part of a broader effort to develop a commercial identity that emphasizes local offerings and aligns with their vision of accessible and vibrant retail.