Maryline Merlin

Maryline Merlin

businesswoman France

Maryline Merlin is a co-founder of the Société des grands magasins (SGM), a commercial real estate company established in 2021 alongside her brother Frédéric Merlin. Under her leadership, SGM has faced scrutiny for its partnership with the fast-fashion brand Shein, which has sparked controversy regarding ethical concerns and environmental impact. The company recently announced a strategic shift, transitioning several Galeries Lafayette locations to the BHV brand, as part of a broader effort to develop a commercial identity that emphasizes local offerings and aligns with their vision of accessible and vibrant retail.

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Recent Mentions

France France: Maryline Merlin is a co-founder of the group alongside her brother Frédéric Merlin. 5

Le Monde: L’ouverture de magasins Shein en France repoussée par le BHV, confronté au départ de Chanel et de Dior

France France: Maryline Merlin is one of the founders of SGM, which has faced criticism since its partnership with Shein. 5

Le Monde: Shein : les sept Galeries Lafayette exploitées par la SGM en province vont « devenir des BHV »