
Freya Berwick
Freya Berwick is the founder of Sense of Self (SOS), a bathhouse that promotes a technology-free environment for wellness and community engagement, expanding its reach to new locations in Australia.
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Recent news mentions
Freya Berwick opened the inner-city bathhouse Sense of Self in Melbourne, inspired by bathhouses and saunas in Norway.
Experts weigh in on value of saunas and cold plungesThe Sydney Morning Herald·
Australia· 2026-07-26
Founder Freya Berwick recalls being laughed at when she talked about a bathing revolution in Australia as she raised funds for her venture.
Communal wellness and urban bathing are booming in Sydney, Melbourne and beyondThe Sydney Morning Herald·
Australia· 2025-10-12










