Gabriel Barrio
Gabriel Barrio serves as the Commercial Manager for Unacem, a major company involved in sports sponsorship in Peru. He highlights the growing trend of companies investing in sports sponsorships due to the increased audience engagement and the positive impact on brand reputation. Barrio notes that the evolving landscape now includes a more diverse range of sports, moving beyond just men's football to include women's leagues and other disciplines.
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Peru:
Gabriel Barrio, commercial manager of Unacem, agrees that sports sponsorship has significantly increased in recent years.
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