Carlos Barrientos
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Carlos Barrientos is the head of Marketing for Universitario de Deportes, one of the most prestigious football clubs in Peru. Under his leadership, the club has experienced a significant increase in sponsorship revenues, nearly doubling their income since 2021. Barrientos attributes this success to a combination of strategic marketing initiatives and the club's centenary celebrations, which have drawn record attendance and heightened interest from sponsors.
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Recent news mentions
Carlos Barrientos, head of commercial and marketing at Universitario, discusses the revaluation of the upper division.
El renacer del vóley peruano: las cifras y patrocinios detrás de este deporte | Alianza Lima | Universitario | tlcnota | ECONOMIAEl Comercio·
Peru· 2025-09-01
Peru· 2025-09-01
Carlos Barrientos, head of Marketing for the club crema, indicates that ticket sales became the main source of income last year.
Fútbol peruano: así han cambiado los patrocinios deportivos en la Liga1, la liga femenina y el panorama 2025 | fútbol peruano | liga 1 te apuesto | liga femenina | patrocinios deportivos en el fútbol | patrocinios deportivos en el deporte | voley | alianza lima | universitario de deportes | apuesta total| inyogo| bitel | sporade | unacem | ECONOMIAEl Comercio·Peru· 2025-03-20
Peru· 2025-03-20
