Carlos Barrientos
Carlos Barrientos is the head of Marketing for Universitario de Deportes, one of the most prestigious football clubs in Peru. Under his leadership, the club has experienced a significant increase in sponsorship revenues, nearly doubling their income since 2021. Barrientos attributes this success to a combination of strategic marketing initiatives and the club's centenary celebrations, which have drawn record attendance and heightened interest from sponsors.
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Peru:
Carlos Barrientos, head of Marketing for the club crema, indicates that ticket sales became the main source of income last year.
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