José Ruidias
José Ruidias is a professor at Pacífico Business School who focuses on marketing strategies in sports, advocating for digital activations and fan engagement initiatives to attract a broader audience to Peruvian volleyball.
Not in the pool (under ¢1).
Recent news mentions
José Ruidías, a professor at Pacífico Business School, discusses the emotional and institutional pillars that support country brands.
Marca Perú vale US$157.000 millones, pero pierde impulso para atraer inversiones y turistas, ¿qué ocurre con nuestra marca país?
Peru· 2026-08-12
José Ruidias noted that brands that understood the need for relevance rather than just attention were the ones that won.
Del show al scroll: cómo el Super Bowl de Bad Bunny encendió la conversación de las marcas en el Perú | comerciales del Super Bowl | ECONOMIAPeru· 2026-02-10
José Ruidias, a professor at the MBA of the Pacífico Business School, discusses the structural changes in the streaming industry.
Por el catálogo de Warner Bros. Discovery: ¿cómo quedaría el mercado de streaming ante una eventual compra de Netflix o Paramount? | Netflix | Paramount | Warner Bros. Discovery | ECONOMIAPeru· 2025-12-14
José Ruidias, a professor at Pacífico Business School, points out the lack of digital activation proposals to attract female fans.
El renacer del vóley peruano: las cifras y patrocinios detrás de este deporte | Alianza Lima | Universitario | tlcnota | ECONOMIAPeru· 2025-09-01
