José Ruidias
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José Ruidias is a professor at Pacífico Business School who focuses on marketing strategies in sports, advocating for digital activations and fan engagement initiatives to attract a broader audience to Peruvian volleyball.
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Not in the pool (under ¢1).
Recent news mentions
José Ruidias noted that brands that understood the need for relevance rather than just attention were the ones that won.
Del show al scroll: cómo el Super Bowl de Bad Bunny encendió la conversación de las marcas en el Perú | comerciales del Super Bowl | ECONOMIAEl Comercio·
Peru· 2026-02-10
Peru· 2026-02-10
José Ruidias, a professor at the MBA of the Pacífico Business School, discusses the structural changes in the streaming industry.
Por el catálogo de Warner Bros. Discovery: ¿cómo quedaría el mercado de streaming ante una eventual compra de Netflix o Paramount? | Netflix | Paramount | Warner Bros. Discovery | ECONOMIAEl Comercio·Peru· 2025-12-14
Peru· 2025-12-14
José Ruidias, a professor at Pacífico Business School, points out the lack of digital activation proposals to attract female fans.
El renacer del vóley peruano: las cifras y patrocinios detrás de este deporte | Alianza Lima | Universitario | tlcnota | ECONOMIAEl Comercio·Peru· 2025-09-01
Peru· 2025-09-01
