Eduardo Ferreyros
PerupoliticianMale5.0Global Dominance: 0.00%Eduardo Ferreyros is a former Peruvian Minister of Foreign Trade and Tourism, known for his role in the creation of the 'Marca Perú' initiative, which aims to enhance the country's international reputation and attract tourists and investments. Recently, he has been in the news discussing the declining visibility and effectiveness of the Marca Perú strategy due to political instability and reduced funding.
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Recent news mentions
Eduardo Ferreyros, the former Minister of Foreign Trade and Tourism, believes that the brand has been losing prominence in recent years.
Marca Perú vale US$157.000 millones, pero pierde impulso para atraer inversiones y turistas, ¿qué ocurre con nuestra marca país?El Comercio·Peru· 2026-08-12
Peru· 2026-08-12
