Ximena Vega Amat y León

Ximena Vega Amat y León is the CEO of Claridad Coaching Estratégico, a firm that focuses on strategic coaching and business development. She is recognized for her insights into consumer behavior and digital marketing trends, particularly in the context of social media phenomena. Recently, she was featured in discussions about the 'Mundial de Desayunos,' where she analyzed the psychological and cultural factors driving Peruvian citizens to rally around their national dish, pan con chicharrón, highlighting the competitive spirit and the emotional escape that such trends provide in today's challenging socio-political climate.