George Yeung
George Yeung is the managing director of Harbour Guidance and a key figure in the revival of the Jeanswest brand. He oversaw the company's return to ownership after a period of administration, adapting the business model to focus on online sales amidst significant challenges in the retail landscape, including criticism over the use of AI-generated content in marketing.
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The company returned to its previous owners, Harbour Guide, but axed all stores to operate an online-only model, letting go of 220 full-time, 155 part-time and more than 300 casual employees in the process.
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