Trent Rigby
Trent Rigby is a retail consultant who specializes in consumer trends and shopping habits. He offers strategic advice on when to shop during sales events, highlighting the differences between Black Friday and Boxing Day sales, and emphasizes the value of patience in securing the best discounts.
Not in the pool (under ¢1).
Recent news mentions
Retail consultant Trent Rigby was doing an eight-month stint in Coles’ marketing team in 2012 when he got a jingle stuck in his head.
It’s the jingle you can’t get out of your head. Coles might wish you’d never heard it
Australia· 2026-02-20
Trent Rigby, director of Retail Customer Advisory, discusses the shift in perception of Chinese brands in the market.
Tang jackets and frog closures show how fashion’s gaze has turned to ChinaAustralia· 2026-02-13
Trent Rigby is the director at RCA Advisory.
AI can help you make your next big purchase. Here’s howAustralia· 2026-01-17
Retail consultant and RCA Advisory director Trent Rigby said Jeanswest was a case study for retailers in how not to deploy AI-generated content.
Jeanswest criticised for alleged AI ad campaignAustralia· 2026-01-15
Retail consultant Trent Rigby believes the best advice is to be patient and wait until the actual Black Friday weekend.
Price tracking apps, when to buy and are they better than Boxing Day? Expert advice on how to avoid overspendingAustralia· 2025-11-26
