Trent Rigby

Trent Rigby

retail consultant Australia

Trent Rigby is a retail consultant who specializes in consumer trends and shopping habits. He offers strategic advice on when to shop during sales events, highlighting the differences between Black Friday and Boxing Day sales, and emphasizes the value of patience in securing the best discounts.

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Recent Mentions

Australia Australia: Trent Rigby, director of Retail Customer Advisory, discusses the shift in perception of Chinese brands in the market. 8

The Sydney Morning Herald: Tang jackets and frog closures show how fashion’s gaze has turned to China

Australia Australia: Retail consultant and RCA Advisory director Trent Rigby said Jeanswest was a case study for retailers in how not to deploy AI-generated content. 3

The Sydney Morning Herald: Jeanswest criticised for alleged AI ad campaign

Australia Australia: Retail consultant Trent Rigby believes the best advice is to be patient and wait until the actual Black Friday weekend. 6

The Sydney Morning Herald: Price tracking apps, when to buy and are they better than Boxing Day? Expert advice on how to avoid overspending