Giana Eckhardt
Giana Eckhardt is a professor of marketing at King's College London, specializing in consumer behavior and branding. She explores how luxury goods and properties serve as status symbols, arguing that branded residences have become a new form of social currency for the ultra-wealthy, reflecting their place in a social hierarchy.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 6.00 | 0.05% | +0% | 67,886,011 | 34,390 | $2,700,000 | 1,368$ |
| Totals | 1 | 67,886,011 | 34,390 | $2,700,000 | 1,368$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
Giana Eckhardt is a professor of marketing at King's College London.
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