Greg Stirrett

Greg Stirrett

executive Canada

Greg Stirrett is the president and CEO of Rebel Sleep Institute, a Canadian chain of sleep clinics. He advocates for the use of dawn-simulation alarms that gradually brighten to help users wake up naturally, aiming to reduce grogginess and promote a smoother transition from sleep to wakefulness.

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Canada Canada: Greg Stirrett is the president and CEO of Rebel Sleep Institute, a Canadian chain of sleep clinics. 8

The Globe and Mail: How to find the right alarm clock for better sleep – and a less groggy morning