Gregor Waller

Gregor Waller is a media psychologist at the Zurich University of Applied Sciences, specializing in consumer behavior and advertising psychology. His research focuses on how marketing strategies, particularly in social media, impact children's identity development and self-esteem. Waller has commented on the alarming trend of 'Sephora-Kids', explaining how children are susceptible to the influences of social media, often leading to unhealthy comparisons and pressures regarding appearance.