Gregor Waller

Gregor Waller

media psychologist Switzerland

Gregor Waller is a media psychologist at the Zurich University of Applied Sciences, specializing in consumer behavior and advertising psychology. His research focuses on how marketing strategies, particularly in social media, impact children's identity development and self-esteem. Waller has commented on the alarming trend of 'Sephora-Kids', explaining how children are susceptible to the influences of social media, often leading to unhealthy comparisons and pressures regarding appearance.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
7,734
Power
626$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 7.00 0.09% +0% 8,654,622 7,734 $700,000 626$
Totals 1 8,654,622 7,734 $700,000 626$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Gregor Waller is a media psychologist at the Zurich University of Applied Sciences researching advertising and consumer psychology. 7

Neue Zürcher Zeitung: Wie Sephora-Kids auf Tiktok teure Kosmetik vermarkten