Edie

Edie

influencer Unknown

Edie is an 11-year-old girl who has gained attention on TikTok for her enthusiastic promotion of expensive skincare products. In her videos, she showcases a range of high-end skincare items and expresses her love for beauty routines, embodying the 'Sephora-Kids' trend. Edie's popularity highlights the growing influence of young social media personalities in the cosmetics industry.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
7,592
Power
614$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 8.00 0.09% +0% 8,654,622 7,592 $700,000 614$
Totals 1 8,654,622 7,592 $700,000 614$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Edie is an 11-year-old girl who proudly presents her collection of expensive skincare products in a TikTok video. 8

Neue Zürcher Zeitung: Wie Sephora-Kids auf Tiktok teure Kosmetik vermarkten