Gwarlaan de Kerviler
Gwarlaan de Kerviler is an expert in consumer demand behavior within the luxury sector, affiliated with the IESEG School of Management. She has provided valuable perspectives on the shifting dynamics of luxury clientele, contrasting the needs of experienced luxury buyers and investors with those of the 'new rich' who prioritize status over quality.
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Spain:
Gwarlaan de Kerviler explains the different types of luxury consumers and their impact on brand resilience.
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