Hans Friedrich

Hans Friedrich

financial adviserMale0.0Global Dominance: 0.00%

Hans Friedrich is a financial adviser at Sun Life and managing partner at Evolv Financial, who has observed that Gen Z is learning from the financial struggles of millennials, opting to invest rather than pursue homeownership, a shift in strategy reflecting the lessons of the previous generation.

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Recent news mentions

Hans Friedrich, Sun Life financial adviser and managing partner of Evolv Financial Solutions, says lifestyle creep happens to the best of us.

How to get ‘lifestyle creep’ back under control
The Globe and Mail·CanadaCanada· 2025-07-30
5.0

Hans Friedrich, an adviser at Sun Life and managing partner at Evolv Financial, explained that many Gen Zers are choosing to invest their savings instead of buying homes.

Gen Z is saving for retirement better than millennials
The Globe and Mail·CanadaCanada· 2025-07-26
7.0