Hans-Georg Häusel
Hans-Georg Häusel is a prominent neuroscientist known for his research on consumer behavior and decision-making processes. His insights into the psychological factors that drive purchasing decisions have made him a sought-after speaker and consultant in the fields of marketing and branding. Häusel's work often emphasizes the emotional and cognitive aspects of consumer choices, particularly in luxury markets, where he explores the deep psychological motivations behind high-end spending.
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Switzerland:
Hans-Georg Häusel describes the 'hunting moment' experienced by customers who acquire unique luxury items.
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