Helen Cloke

Helen Cloke

business owner New Zealand

Helen Cloke is the owner of Nellie Joans, a lingerie supply shop in Taranaki, New Zealand. With a background in landscape design, she emphasizes the importance of custom-made bras to accommodate the diverse body shapes of women and believes that the complex sizing system in the lingerie industry fails to meet individual needs.

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New Zealand New Zealand: Helen Cloke is the owner of the Taranaki-based lingerie supply shop Nellie Joans. 7

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The New Zealand Herald – country’s largest newspaper, est. 1863: Why Most Women Wear The Wrong Bra Size And How New Tech Is Changing Fit