Viv Baartman

Viv Baartman

executive New Zealand

Viv Baartman is the chief executive of UunaFit, a pioneering New Zealand company that utilizes AI technology and 3D knitting to create custom-fit bras. She advocates for a redesign of the lingerie industry that acknowledges the diverse shapes and sizes of women's bodies, challenging the outdated sizing systems that leave many women uncomfortable.

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New Zealand New Zealand: Viv Baartman is the chief executive of UunaFit, a New Zealand company that uses AI tech and 3D knitting to create custom-fit bras. 8

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The New Zealand Herald – country’s largest newspaper, est. 1863: Why Most Women Wear The Wrong Bra Size And How New Tech Is Changing Fit