Ingrid Calderão

Ingrid Calderão serves as the marketing manager for Ciranda Cultural, a publisher recognized for its themed coloring books that appeal to a diverse audience. She has observed and reported on the rising popularity of coloring books, particularly among younger generations on social media platforms like TikTok. Calderão emphasizes the influence of niche influencers in establishing trends and the importance of adapting to the evolving market demands in the publishing industry.