Bruno Zolotar

Bruno Zolotar is the commercial and marketing director at Rocco, a prominent publishing house in Brazil. He has played a significant role in the resurgence of coloring books, noting the shift in consumer preferences toward simpler and more playful designs. Zolotar reflects on the past trends in coloring books and is actively involved in strategizing the release of new titles that cater to the current demand for interactive and therapeutic literary experiences.