Mariana Kaplan
Mariana Kaplan is the director of marketing at a prominent publishing house, recognized for her innovative strategies in promoting books at literary events. At the Bienal do Livro 2023, she highlighted the success of exclusive title launches and engaging booth designs that resonated with the young audience, particularly in the genres of romantasias and romantic comedies.
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Brazil:
Mariana Kaplan is the marketing director at a publishing house and discussed successful strategies during the event.
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