Isabelle Thériault
Isabelle Thériault is the Tourism Minister of New Brunswick, Canada, known for her efforts to promote domestic tourism, particularly in response to declining international travel due to geopolitical tensions and trade issues. Recently, she has highlighted a significant increase in visitors from Quebec and Ontario, emphasizing the province's strategic campaigns to attract more domestic tourists amid changing travel dynamics.
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Canada:
The province’s Tourism Minister Isabelle Thériault said the campaign is aimed at taking advantage of a new wave of staycationers.
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