Iván González
Iván González serves as the director of AI at GroupM, specializing in the development of generative AI solutions for marketing. With over 15 years in the digital world, he emphasizes the potential of AI to boost efficiency and creativity in advertising, while also acknowledging the challenges it presents to traditional creative roles.
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Spain:
Iván González is the director of AI at GroupM and has been linked to the digital world for the last 15 years.
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