Iván Higueros

Iván Higueros is the CEO of Zona Trading, a firm specializing in trade and investment strategies in Guatemala. He has been vocal about the economic challenges faced by Guatemalan exporters due to the protective tariffs imposed by the Trump administration. In his discussions, he emphasizes the need for businesses to incorporate stock market analysis into their strategies to navigate the uncertainties caused by global trade tensions and to identify potential opportunities in a fluctuating economic environment.