Ivana Leiseder

Ivana Leiseder is a communication expert with extensive experience in marketing and public relations within large corporations. She has gained recognition for her critique of business jargon, which she refers to as 'bullshit language.' Leiseder emphasizes the need for clarity in workplace communication, arguing that abstract buzzwords often lead to confusion and a lack of genuine connection among employees. Her insights have resonated widely, particularly following her impactful TEDx talk in Zurich that addressed the pitfalls of vague corporate language. Leiseder advocates for more authentic dialogue in professional settings, urging leaders to engage with their teams on a concrete level rather than relying on empty phrases.