Christian Fichter

Christian Fichter

academic Switzerland

Christian Fichter is an economic psychologist and research director at Kalaidos University of Applied Sciences in Switzerland. He specializes in consumer behavior and the social dynamics of purchasing decisions, focusing on how political pressures, such as tariffs imposed by the Trump administration, can influence consumer preferences towards local products.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
7,727
Power
625$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 5.00 0.09% +0% 8,654,622 7,727 $700,000 625$
Totals 1 8,654,622 7,727 $700,000 625$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Christian Fichter is the research director at Kalaidos University, which collaborates with NZZ on the KMU-Barometer. 5

Neue Zürcher Zeitung: NZZ-KMU-Barometer 2025: Schweizer Unternehmen verunsichert

Switzerland Switzerland: Christian Fichter believes that European consumers may start favoring local products due to pressure from Donald Trump. 6

Neue Zürcher Zeitung: Boykottieren wir bald Nike, Apple und Coca-Cola?