Christian Fichter
Christian Fichter is an economic psychologist and research director at Kalaidos University of Applied Sciences in Switzerland. He specializes in consumer behavior and the social dynamics of purchasing decisions, focusing on how political pressures, such as tariffs imposed by the Trump administration, can influence consumer preferences towards local products.
Not in the pool (under ¢1).
Recent news mentions
Christian Fichter, a professor of economic psychology, expresses his frustration with unproductive team members.
Effizienz durch KI? Warum Workslop Unternehmen zurückwirft
Switzerland· 2025-11-19
Christian Fichter, a professor of business psychology, discusses the discomfort people feel with personality tests.
HR ist oft der BuhmannSwitzerland· 2025-06-14
Christian Fichter is the research director at Kalaidos University, which collaborates with NZZ on the KMU-Barometer.
NZZ-KMU-Barometer 2025: Schweizer Unternehmen verunsichertSwitzerland· 2025-06-04
Christian Fichter believes that European consumers may start favoring local products due to pressure from Donald Trump.
Boykottieren wir bald Nike, Apple und Coca-Cola?Switzerland· 2025-04-01
