Jaana Quaintance-James

Jaana Quaintance-James is the Chief Executive of the Australian Fashion Council (AFC), where she advocates for the growth of Australia’s fashion sector. Under her leadership, the AFC has launched initiatives to help Australian fashion brands navigate global markets, particularly in Asia, amidst challenges posed by tariffs. Quaintance-James emphasizes the importance of storytelling and sustainability in appealing to luxury consumers in diverse markets, positioning Australian brands for success.