Marian Makkar
academic
Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
13,316
Power
721$
Sentiment
7.00
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Australia | 1 | 7.00 | 0.05% | +0% | 25,499,884 | 13,316 | $1,380,000 | 721$ |
| Totals | 1 | 25,499,884 | 13,316 | $1,380,000 | 721$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Australia:
Dr Marian Makkar, a senior marketing lecturer at the Royal Melbourne Institute of Technology, says differentiation is a key challenge for multi-brand retailers.
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