Marian Makkar
Marian Makkar is an expert in luxury brands who has commented on the rising popularity of counterfeit luxury goods among younger generations. She has highlighted how the increasing sophistication of replica handbags has led consumers to question the value of purchasing authentic luxury items, especially when the price difference is substantial. Makkar's insights reflect a growing trend where younger consumers are opting for high-quality replicas over overpriced originals, signaling a shift in the luxury market.
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Australia:
Dr. Marian Makkar is a senior marketing lecturer who advises on the challenges of attracting Asian luxury consumers.
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Croatia:
Marian Makkar is an expert on luxury brands who comments on how younger generations are showing disdain for luxury retailers.
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Croatia:
Marian Makkar is an expert on luxury brands who comments on the high markups of popular handbags.
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Australia:
Dr Marian Makkar, a senior marketing lecturer at the Royal Melbourne Institute of Technology, says differentiation is a key challenge for multi-brand retailers.
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