Cheah
Cheah is a key executive at Sephora, responsible for the brand's strategy and market positioning in Australia. She emphasizes the importance of exclusive brand partnerships and the competitive edge Sephora holds due to its international presence. Cheah has been instrumental in promoting celebrity beauty brands, such as Lady Gaga's Haus Labs, and focuses on the significance of 'clean beauty' and effective product communication in today's market.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Australia | 1 | 7.00 | 0.07% | +0% | 25,499,884 | 17,478 | $1,380,000 | 946$ |
| Totals | 1 | 25,499,884 | 17,478 | $1,380,000 | 946$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Australia:
Cheah thinks its international positioning gives the brand an edge.
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