Jaime Rodríguez de Santiago

Jaime Rodríguez de Santiago is the General Director of Airbnb in Spain and Portugal, appointed in November 2022. He recently addressed the media regarding the company's new business model, which aims to diversify beyond short-term rentals to include hotel-like services and experiences. Rodríguez has been vocal about the challenges Airbnb faces, particularly criticisms related to the housing crisis in major cities like Madrid and Barcelona, where local governments have imposed restrictive regulations on short-term rentals. He argues that the focus on rental properties is misplaced and that they can actually help mitigate tourism concentration issues, emphasizing the importance of collaboration between Airbnb and local authorities.