Jaime Rodríguez de Santiago
Jaime Rodríguez de Santiago is the General Director of Airbnb in Spain and Portugal, appointed in November 2022. He recently addressed the media regarding the company's new business model, which aims to diversify beyond short-term rentals to include hotel-like services and experiences. Rodríguez has been vocal about the challenges Airbnb faces, particularly criticisms related to the housing crisis in major cities like Madrid and Barcelona, where local governments have imposed restrictive regulations on short-term rentals. He argues that the focus on rental properties is misplaced and that they can actually help mitigate tourism concentration issues, emphasizing the importance of collaboration between Airbnb and local authorities.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Spain | 1 | 8.00 | 0.06% | +0% | 46,754,778 | 28,579 | $1,400,000 | 856$ |
| Totals | 1 | 46,754,778 | 28,579 | $1,400,000 | 856$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Spain:
Jaime Rodríguez de Santiago highlighted that the agreement reinforces Airbnb's commitment to transparency and good collaboration with public authorities.
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Spain:
Jaime Rodríguez de Santiago is the general director of Airbnb for Spain and Portugal.
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United States:
Jaime Rodríguez de Santiago, Airbnb’s general director for Spain and Portugal, told AP that Airbnb is not responsible for overtourism.
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Spain:
Jaime Rodríguez de Santiago is the general director of Airbnb in Spain and Portugal.
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