José Luis Nueno
José Luis Nueno is a professor at IESE Business School and an expert in consumer behavior. He analyzes the risks posed by U.S. political and economic instability on American tourism in Barcelona, while also highlighting the city’s resilient appeal and the ongoing eagerness of Americans to travel post-COVID.
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Spain:
José Luis Nueno is a professor and consumption expert at IESE Business School who opposes illegal tourist housing.
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Spain:
José Luis Nueno discusses the resilience of Barcelona as a tourist destination despite political risks.
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