José Luis Nueno
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José Luis Nueno is a professor at IESE Business School and an expert in consumer behavior. He analyzes the risks posed by U.S. political and economic instability on American tourism in Barcelona, while also highlighting the city’s resilient appeal and the ongoing eagerness of Americans to travel post-COVID.
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Recent news mentions
José Luis Nueno is a professor and consumption expert at IESE Business School who opposes illegal tourist housing.
Barcelona se convierte de nuevo en un quebradero de cabeza para Airbnb | Noticias de CataluñaEl País·
Spain· 2025-06-22
Spain· 2025-06-22
José Luis Nueno discusses the resilience of Barcelona as a tourist destination despite political risks.
La inestabilidad en EE UU mantiene en vilo al sector turístico de Barcelona | Noticias de CataluñaEl País·Spain· 2025-04-15
Spain· 2025-04-15
