Jaime Rolando Durán Barba

Jaime Rolando Durán Barba, born on December 5, 1947, is a prominent political consultant and strategist in Latin America, known for his innovative approaches to political campaigns. He founded the polling firm Informe Confidencial in 1980, which has provided advisory services to various political leaders across the region. Durán Barba has played a crucial role in the electoral successes of notable figures such as Mauricio Macri in Argentina and Lenin Moreno in Ecuador. In addition to his consulting work, he is an academic, serving as a professor at George Washington University, and he contributes as a columnist for the publication Perfil. Durán Barba is also the author of several books, including 'El Arte de ganar' (2011), which explores the intricacies of winning political campaigns.