James Collie

James Collie

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James Collie is a New Zealand entrepreneur and co-founder of the JJK Group, which has been active in the consumer goods sector. He is currently involved in a legal case concerning allegations of corporate espionage and breaches of confidentiality related to the nappy brand Treasures, which was acquired by JJK Group in a competitive bidding process against Zuru, a company known for its aggressive business tactics.

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Recent news mentions

James Collie was involved in the partnership with Jarrod Armitage and Kirk Penney to break into the nappy business.

Zuru nappy trial: How a dispute over diapers erupted into ‘all out war’
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-09-05
5.0

Businessman James Collie incorporated the JJK Group with Kirk Penney and Jarrod Armitage.

Zuru nappy trial: Basketball star Kirk Penney talks of his ‘baptism of fire’ in the supermarket diaper wars
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-08-22
6.0

James Collie is part of the original trio of business people in the JJK Group.

Nick Mowbray’s former business partner Grant Taylor settles in Zuru nappy trial
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-08-04
5.0