Jarrod Armitage

Jarrod Armitage

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Jarrod Armitage is a New Zealand businessman and one of the co-founders of the JJK Group, which has been involved in the acquisition of various consumer brands, including the Treasures nappy brand. Armitage has gained attention for his role in a legal dispute involving Zuru, a prominent player in the nappy market, and has been noted for his connections with Grant Taylor, who recently settled in a trial related to Zuru's allegations of corporate misconduct.

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Recent news mentions

Businessman Jarrod Armitage was the conduit between cosmetics manufacturer James Collie and former professional basketball player Kirk Penney.

Zuru nappy trial: How a dispute over diapers erupted into ‘all out war’
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-09-05
5.0

Businessman Jarrod Armitage has known Kirk Penney for many years and was involved in the JJK Group.

Zuru nappy trial: Basketball star Kirk Penney talks of his ‘baptism of fire’ in the supermarket diaper wars
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-08-22
6.0

Jarrod Armitage is one of the business people involved in the JJK Group.

Nick Mowbray’s former business partner Grant Taylor settles in Zuru nappy trial
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-08-04
5.0