James H Gilmore
James H. Gilmore is an American author and business consultant recognized for his pioneering work in the field of experience design and marketing. Alongside B Joseph Pine II, he co-authored 'The Experience Economy,' which argues that businesses must create memorable experiences to thrive in modern economies. Gilmore's insights have influenced various industries by emphasizing the importance of customer experience as a critical component of business success in a rapidly evolving marketplace.
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James H Gilmore is noted as the co-author of the concept of experience economy.
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